A blog on logos, corporate identity and branding.

Posts tagged ‘brand identity’

Be Proud of Your Business Card

Do you get a small smile each time someone asks to see your business card? Are you just waiting to bring it out and let them see? Are you truly proud of what you get to hand to people?

The answer to all of these questions should be yes, but for a lot of people, that isn’t the case. (more…)

Corporate Identity Goes Far Deeper than Just the Logo

Graphic designers frequently play a prominent role in launching or repositioning a company. When they create a look (or new look) for a company’s stationery, brochure, ads and web site, this often goes by the name of an “identity package.” Don’t let this convenient term mislead you into believing that a company’s identity consists of merely the logo and look. (more…)

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