Importance of Having a quality Logo and Web site

If you run a serious online business your website is probably the major contributing factor to your success, especially if it’s well-designed, user-friendly and informative. The company website is the prime connection between you and the all-important customer base, upon which every business relies.

Corporate Identity Goes Far Deeper than Just the Logo

Graphic designers frequently play a prominent role in launching or repositioning a company. When they create a look (or new look) for a company’s stationery, brochure, ads and web site, this often goes by the name of an “identity package.” Don’t let this convenient term mislead you into believing that a company’s identity consists of merely the logo and look.