A blog on logos, corporate identity and branding.

Posts tagged ‘company branding’

Corporate Identity Goes Far Deeper than Just the Logo

Graphic designers frequently play a prominent role in launching or repositioning a company. When they create a look (or new look) for a company’s stationery, brochure, ads and web site, this often goes by the name of an “identity package.” Don’t let this convenient term mislead you into believing that a company’s identity consists of merely the logo and look. (more…)

Tag Cloud

%d bloggers like this: