A blog on logos, corporate identity and branding.

Archive for July, 2008

Ten Powerful Marketing Words

In order to get your marketing literature noticed, you have to use words that get attention. This is especially true when it comes to your brochures. Periodicals and brochures only get noticed when they have a strong and very attention grabbing front page. (more…)

Corporate Identity Goes Far Deeper than Just the Logo

Graphic designers frequently play a prominent role in launching or repositioning a company. When they create a look (or new look) for a company’s stationery, brochure, ads and web site, this often goes by the name of an “identity package.” Don’t let this convenient term mislead you into believing that a company’s identity consists of merely the logo and look. (more…)

Three Tips For Flyer Design

Here are three sure-shot tips for your flyer designs to assist in you in marketing your products and services effectively. (more…)

Maximize the Potential of Poster Marketing

It’s really quite amazing when you think about the potential that poster has. Really, it can advertise better than any form of advertising out there for far less money if you really know the area you’re working with. (more…)

10 Things You Must Include on your Business Card

Your business card should stand out from the rest. It should work as a mini advertisement for your business. Still, there are some basic elements that every business card should include. Here is a rundown of these fundamentals for you to remember as you design your next business card printing project: (more…)

Tips for Creating Professional Brochures

In marketing annals, the first impression is often the last impression. A brochure is often the first exposure of a customer towards a particular product/service or company and goes a long way in creating a positive impression in the customer’s mind. (more…)

Use the Right Words to Get a Better Response

So you have got a great medium to reach your audience. Your ad has all the graphics spiffed up to attract attention and you have a great eye-catching photo. You know people are looking at it. But no one is responding. What’s going on? (more…)

Types of Marketing Brochures

If you own a business, you have probably had brochures made, or at least thought about it. But do you realize that there are actually 5 different kinds of brochures? Not all brochures work equally well in every situation. You want to have the kind of brochure that will work for the purpose for which you want to use it. (more…)

Tips for Creating a Winning Business Brochure

One of the most important marketing materials a business can use is business brochures. Brochures are a great way to showcase products or services, and works well for people who skim and people who like to read details. (more…)

What you can do with your Marketing Brochures?

Brochures are versatile marketing that you can use in a variety of ways. How you use your marketing brochures are only bound by your imagination. (more…)

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