A blog on logos, corporate identity and branding.

Archive for the ‘Branding Tips and Tricks’ Category

Business Card Etiquette

Very few individuals have the natural aptitude to follow rules of etiquette without being told what they are, and most of us wallow in a bit of helpless ignorance until somebody comes along and shows us the light. A major rule of good business card etiquette is to take advantage of opportunities to advertise for free. (more…)

Brand Loyalty: Bottom Line of Any Successful Business

Every successful business depends on Brand Loyalty as it is the ultimate goal a company aims at. Brand Loyalty means a consumer’s commitment to a brand. It implies that the customer not only looks for his/her own benefit but is willing to think about the brand’s interest. (more…)

Corporate Gifts Increase Your Brand’s Awareness

Many businesses are familiar with giving corporate gifts as a strategy of building up and preserving strong business relationships the idea goes for both employees and clients. Some companies will already have a corporate gift scheme and experience satisfied staff and returning and loyal customers. (more…)

What to Look For in a Website Design Company

Building a website is like building a model house. You need many professionals wearing different hats.

When building a model house, you need an architect to design the house; a General Contractor to hire and oversee a company to pour the foundation; a framer to construct a frame; a roofer and many other contractors. After the house is constructed, you need an interior designer to select the furnishings and a landscaper to make it look pretty outside. (more…)

Mistakes To Avoid In Your Advertising Campaign

Here are some surefire ways to blow your marketing campaign:

1. Create your advertising campaign yourself.

Sure, you can do it. Who needs a professional anyway? You are just going to pay for it immensely and would only be left with unsatisfactory results just because your color printing company was not able to provide you with your expectations. (more…)

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