A blog on logos, corporate identity and branding.

Archive for the ‘Branded Opinion’ Category

Understanding the Web Design Process

A good way to understand the web-design process is to understand it through a case study. In this article, I will present the case study of Jake, a busy web developer, as he works with a client to create a small web page. (more…)

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Business Card Etiquette

Very few individuals have the natural aptitude to follow rules of etiquette without being told what they are, and most of us wallow in a bit of helpless ignorance until somebody comes along and shows us the light. A major rule of good business card etiquette is to take advantage of opportunities to advertise for free. (more…)

Why You Should Go for Custom-made Logos

Have you ever wondered what is there in a particular logo design that makes it stick to the back of your mind? Have you ever pondered some time thinking why your brain associates itself with a particular company whenever you see a particular design in the print media or on the TV? (more…)

Brand Loyalty: Bottom Line of Any Successful Business

Every successful business depends on Brand Loyalty as it is the ultimate goal a company aims at. Brand Loyalty means a consumer’s commitment to a brand. It implies that the customer not only looks for his/her own benefit but is willing to think about the brand’s interest. (more…)

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