A blog on logos, corporate identity and branding.

Archive for August, 2008

Mistakes To Avoid In Your Advertising Campaign

Here are some surefire ways to blow your marketing campaign:

1. Create your advertising campaign yourself.

Sure, you can do it. Who needs a professional anyway? You are just going to pay for it immensely and would only be left with unsatisfactory results just because your color printing company was not able to provide you with your expectations. (more…)

8 Steps in Designing Appealing Travel Brochures

A brochure plays an important role in attracting new customers, staying connected with existing customers and enhancing the brand identity of your business. The travel and tourism industry especially pays a lot of importance in designing a professional travel brochure in order to whet the wanderlust in their customers. Continue reading to know more about travel brochures. (more…)

Be Proud of Your Business Card

Do you get a small smile each time someone asks to see your business card? Are you just waiting to bring it out and let them see? Are you truly proud of what you get to hand to people?

The answer to all of these questions should be yes, but for a lot of people, that isn’t the case. (more…)

Five Questions to ask before getting your Brochure Designed

Brochures are great marketing tools because they have a variety of uses. But, if you do not know the fundamentals of brochure printing, you could end up spending more money than needed, or you could produce poor quality brochures. Here are five questions to ask yourself before each brochure printing: (more…)

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