Many businesses are familiar with giving corporate gifts as a strategy of building up and preserving strong business relationships the idea goes for both employees and clients. Some companies will already have a corporate gift scheme and experience satisfied staff and returning and loyal customers. (more…)
Do you get a small smile each time someone asks to see your business card? Are you just waiting to bring it out and let them see? Are you truly proud of what you get to hand to people?
The answer to all of these questions should be yes, but for a lot of people, that isn’t the case. (more…)
In order to get your marketing literature noticed, you have to use words that get attention. This is especially true when it comes to your brochures. Periodicals and brochures only get noticed when they have a strong and very attention grabbing front page. (more…)
Many companies use charity to both do something good while simultaneously enhancing their brand. The prototypical large effort in this arena was by American Express over 20 years ago in its effort to save the Statue of Liberty. (more…)
Branding your business is simply giving the public and your customers an image of your company. By knowing how your company is perceived by the rest of the world, you can use your image to instill trust, loyalty, and stability within your customers. (more…)