Do you get a small smile each time someone asks to see your business card? Are you just waiting to bring it out and let them see? Are you truly proud of what you get to hand to people?
The answer to all of these questions should be yes, but for a lot of people, that isn’t the case. (more…)
How powerful is a postcard and its design?
Picture your client. It’s her birthday, and she’s expecting a lot of cards from her friends. She goes to open her mailbox to see if her brother from Toronto sent a card or her jet-setter cousin jet-setter sent her a letter.
Maybe she finds them, maybe she doesn’t, but what she also finds is a postcard from you: “Dear Anne, Happy Birthday! We want to be part of this special day so we are giving you a free facial, for every shiatsu full body massage. Your Friendly Neighbor, Body Works.” (more…)