A blog on logos, corporate identity and branding.

Posts tagged ‘visual identity’

Business Card Etiquette

Very few individuals have the natural aptitude to follow rules of etiquette without being told what they are, and most of us wallow in a bit of helpless ignorance until somebody comes along and shows us the light. A major rule of good business card etiquette is to take advantage of opportunities to advertise for free. (more…)

Anatomy of a Thank You Card

In addition to preparing for the ceremony and reception of their special day, many bride and groom are intimidated by the thought of writing thank you notes after. Providing personalized notecards is often considered as one of the daunting tasks that no married couple can do without. (more…)

Basic Design ideas For Notepads

Pad printing is generally a simple process. Designing notepads is as easy as designing your custom flyers and postcards. The only difference is when you design these collaterals, you are actually providing your target clients with enough space to write on their notes. (more…)

Corporate Identity Goes Far Deeper than Just the Logo

Graphic designers frequently play a prominent role in launching or repositioning a company. When they create a look (or new look) for a company’s stationery, brochure, ads and web site, this often goes by the name of an “identity package.” Don’t let this convenient term mislead you into believing that a company’s identity consists of merely the logo and look. (more…)

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