Your company logo may be fantastic, but if it is not able to establish recognition in general, it can be of little help. When such is the case, it’s time to allow your logo take a giant stride- towards promotion! Logo promotion is one of the most effective methods to improve your brand image in the market. All you need is to adopt some unique techniques to make your presence felt throughout the world.
Prior to adopting the steps for logo promotion, you should remember to take certain things into consideration. Firstly, your logo has to compete with thousands of other logos that are equally vying to capture the attention of the people, especially the urban youth. Secondly, the onlookers’ eyes are exposed to almost over 3,000 logos or advertising messages everyday. As such, your logo should have the capacity to fight out all the stiff competitors off its way. Thirdly, the urban youth can recognize less than ten garden plants but can easily identify over 1,000 corporate logos. Fourthly, it is the urban youth that sets the trends for clothing, soft drinks, music or anything else. Keeping these points in mind, your logo promotion scheme should set its goal towards creating an urge among the people to buy your product. All successful advertising programs are targeted to make people want your product and so, your brand enhancement techniques should be directed to this very goal!
Different companies employ different methods to create universal brand awareness. The methods of distributing ink pens or key chains with imprinted company name or logo has become outdated. Instead, go for some enterprising or extraordinary feat! For instance, a giant advertising inflatable can hardly fail to capture attention. Their immense size makes them recognizable across busy roads, highways, parking lots, and hundreds of other public places. Reproduce a giant logo in exact detail as an individual blow-up advertising balloon. You can also choose from a variety of shapes and images, provided they complement your logo clarity as well as quality. Of late, we can observe another trend for advertising business logos. Many business firms are making use of the human body to grab a hold over the market. Cunning Stunts Communications, a marketing firm in the United Kingdom, hires students to display temporary tattoos of logos on their foreheads for at least three hours a day in public. Cleveland-based ad firm Marcus Thomas recently hired young Bostonians to shave tire tread into their hair to promote Dunlop Tires. Such gimmicks often work for new companies that are trying to carve a niche for themselves.
Once a logo design gains popular recognition, it will consequently generate a greater demand for its goods and services. It is not possible to register sky-high popularity without adopting some really big tactics. So give free rein to your dreams and take a giant leap towards making your logo “really large”!
Suzanne is an Internet marketing professional with expertise in content development and technical writing in a variety of industries.