Today, branding isn’t just for companies, Hollywood celebrities, or highly-paid athletes. People in all walks of life are starting to use personal or self branding to get ahead in the game of life.
The single factor that often explains the difference between a professional who is competent and doing okay and one who earns a significant income and generates lots of business is self branding. (more…)
Branding: it’s a term that carries great weight in the world of advertising. Successful branding is best illustrated by the world’s most prominent corporations, but it’s no less important to the small business owner. (more…)
If you’ve been online long, you’re sure to have seen many “gurus” give their ideas about branding. However, much of what you read simply isn’t true. Over the years, many myths about branding have taken hold in the online world and spread like wildfire. The fact is: They are doing you more harm than good. (more…)
When it comes to the world of business, one concept that remains unbeaten is that you must have a unique selling proposition. That makes you stand out from the crowd. Another simple concept that can drive your business to success is branding. (more…)
How do you want your logo to be? No matter what the answer is, there is only one ground where we all agree i.e. we want our logos to be popular. No matter what your logo represents, it should possess the power to make the onlookers instantly relate it to the product it is meant to represent. Logo designs thus should possess not only simplicity but also an inherent appealing power. (more…)
As much as people may like to think that the world of computers is going to remove the old styles of networking like business cards, it isn’t happening anytime soon. When you go to a party or conference the best thing you can have with you is a great business card. Here are some tips to make your cards memorable. (more…)
On what fuel does creativity run? Sometimes, it cannot be helped that we need a little help sometimes. Postcard design is not something that can easily be made, out of whim or out of dire need. Sometimes, it takes a bit of inspiration. (more…)
How powerful is a postcard and its design?
Picture your client. It’s her birthday, and she’s expecting a lot of cards from her friends. She goes to open her mailbox to see if her brother from Toronto sent a card or her jet-setter cousin jet-setter sent her a letter.
Maybe she finds them, maybe she doesn’t, but what she also finds is a postcard from you: “Dear Anne, Happy Birthday! We want to be part of this special day so we are giving you a free facial, for every shiatsu full body massage. Your Friendly Neighbor, Body Works.” (more…)
Putting a company logo into embroidery format requires a technique called digitizing.
There are a few tips for making logos embroidery ready and preparing it for the process of digitizing. By following these few steps and taking time to plan, the outcome of the company logo will be more what you want and less thrown together. (more…)
If you are like many men and women in this day and age, you likely have one or several different sports teams that you support. In this regard, you may be a person who likes to purchase clothing and other items that have the logo of your favorite sporting team emblazoned thereon. (more…)