A blog on logos, corporate identity and branding.

Archive for May, 2008

The Art of Self-Branding

Today, branding isn’t just for companies, Hollywood celebrities, or highly-paid athletes. People in all walks of life are starting to use personal or self branding to get ahead in the game of life.

The single factor that often explains the difference between a professional who is competent and doing okay and one who earns a significant income and generates lots of business is self branding. (more…)

Recipe for a Perfect Logo: Make it Simple yet Appealing

How do you want your logo to be? No matter what the answer is, there is only one ground where we all agree i.e. we want our logos to be popular. No matter what your logo represents, it should possess the power to make the onlookers instantly relate it to the product it is meant to represent. Logo designs thus should possess not only simplicity but also an inherent appealing power. (more…)

6 Tips for Designing a Good Business Card

As much as people may like to think that the world of computers is going to remove the old styles of networking like business cards, it isn’t happening anytime soon. When you go to a party or conference the best thing you can have with you is a great business card. Here are some tips to make your cards memorable. (more…)

5 Ways To Enhance Business–Client Relations Through Postcards

How powerful is a postcard and its design?

Picture your client. It’s her birthday, and she’s expecting a lot of cards from her friends. She goes to open her mailbox to see if her brother from Toronto sent a card or her jet-setter cousin jet-setter sent her a letter.

Maybe she finds them, maybe she doesn’t, but what she also finds is a postcard from you: “Dear Anne, Happy Birthday! We want to be part of this special day so we are giving you a free facial, for every shiatsu full body massage. Your Friendly Neighbor, Body Works.” (more…)

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