Brochures are great marketing tools because they have a variety of uses. But, if you do not know the fundamentals of brochure printing, you could end up spending more money than needed, or you could produce poor quality brochures. Here are five questions to ask yourself before each brochure printing: (more…)
In order to get your marketing literature noticed, you have to use words that get attention. This is especially true when it comes to your brochures. Periodicals and brochures only get noticed when they have a strong and very attention grabbing front page. (more…)
In marketing annals, the first impression is often the last impression. A brochure is often the first exposure of a customer towards a particular product/service or company and goes a long way in creating a positive impression in the customer’s mind. (more…)
If you own a business, you have probably had brochures made, or at least thought about it. But do you realize that there are actually 5 different kinds of brochures? Not all brochures work equally well in every situation. You want to have the kind of brochure that will work for the purpose for which you want to use it. (more…)
One of the most important marketing materials a business can use is business brochures. Brochures are a great way to showcase products or services, and works well for people who skim and people who like to read details. (more…)
Many businesses use brochure printing as an effective way to get the word out about the company or a new product. If you’ve decided to use brochures as part of your marketing campaign, you have some research to do and decisions to make. (more…)
Many companies use charity to both do something good while simultaneously enhancing their brand. The prototypical large effort in this arena was by American Express over 20 years ago in its effort to save the Statue of Liberty. (more…)
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