A blog on logos, corporate identity and branding.

Posts tagged ‘brand development’

Business Card Etiquette

Very few individuals have the natural aptitude to follow rules of etiquette without being told what they are, and most of us wallow in a bit of helpless ignorance until somebody comes along and shows us the light. A major rule of good business card etiquette is to take advantage of opportunities to advertise for free. (more…)

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Brand Loyalty: Bottom Line of Any Successful Business

Every successful business depends on Brand Loyalty as it is the ultimate goal a company aims at. Brand Loyalty means a consumer’s commitment to a brand. It implies that the customer not only looks for his/her own benefit but is willing to think about the brand’s interest. (more…)

Let Charity Contribute To Your Brand

Many companies use charity to both do something good while simultaneously enhancing their brand. The prototypical large effort in this arena was by American Express over 20 years ago in its effort to save the Statue of Liberty. (more…)

Effective Branding is Worth its Cost

What costs more, a branded or generic product? Obviously, a branded product. Why is that? The answer is because a branded product carries with it a reputation and a personality. Consumers immediately recognize it and the message it represents. Creating a brand is an arduous task that is an ongoing process. Creating a positive brand identity serves as a vital underpinning to all future marketing efforts. (more…)

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