How powerful is a postcard and its design?
Picture your client. It’s her birthday, and she’s expecting a lot of cards from her friends. She goes to open her mailbox to see if her brother from Toronto sent a card or her jet-setter cousin jet-setter sent her a letter.
Maybe she finds them, maybe she doesn’t, but what she also finds is a postcard from you: “Dear Anne, Happy Birthday! We want to be part of this special day so we are giving you a free facial, for every shiatsu full body massage. Your Friendly Neighbor, Body Works.” (more…)