A blog on logos, corporate identity and branding.

Posts tagged ‘cost of branding’

Effective Branding is Worth its Cost

What costs more, a branded or generic product? Obviously, a branded product. Why is that? The answer is because a branded product carries with it a reputation and a personality. Consumers immediately recognize it and the message it represents. Creating a brand is an arduous task that is an ongoing process. Creating a positive brand identity serves as a vital underpinning to all future marketing efforts. (more…)

Advertisements

Tag Cloud

%d bloggers like this: