A blog on logos, corporate identity and branding.

Posts tagged ‘brand enhancement’

Brand Loyalty: Bottom Line of Any Successful Business

Every successful business depends on Brand Loyalty as it is the ultimate goal a company aims at. Brand Loyalty means a consumer’s commitment to a brand. It implies that the customer not only looks for his/her own benefit but is willing to think about the brand’s interest. (more…)

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Effective Branding is Worth its Cost

What costs more, a branded or generic product? Obviously, a branded product. Why is that? The answer is because a branded product carries with it a reputation and a personality. Consumers immediately recognize it and the message it represents. Creating a brand is an arduous task that is an ongoing process. Creating a positive brand identity serves as a vital underpinning to all future marketing efforts. (more…)

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