A blog on logos, corporate identity and branding.

Have you ever wondered what is there in a particular logo design that makes it stick to the back of your mind? Have you ever pondered some time thinking why your brain associates itself with a particular company whenever you see a particular design in the print media or on the TV? Read the rest of this entry »

Every successful business depends on Brand Loyalty as it is the ultimate goal a company aims at. Brand Loyalty means a consumer’s commitment to a brand. It implies that the customer not only looks for his/her own benefit but is willing to think about the brand’s interest. Read the rest of this entry »

When you encounter the term branding in printing, the logo design, designs and styles that are inherent are the first things that come to mind. Branding, if you dig deeper are not just these things. A more concrete definition of branding is the response that people have when they think about your business or company. Read the rest of this entry »

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