Never take a risk with your logo design. You might be a good executive and know all; about the functioning of an organization. Knowing about the way a company operates and looking after its daily activities is one thing, but knowing about the logo design of a company, is a different cup of tea all together. There are many companies who know the value of a properly and well-defined business logo. They hire people from renowned advertising agencies and pay a good sum of money just to get a professional logo design made for their organization. But then again, for every such company that knows the value the logo bears directly on their business, there are those who do not bother to take care about the business logo design of their organization.
They think that just some snazzy design along with the name of their company in bold big letters is all that it makes for a good logo. They do not know the intricacies of the logo designing business. Just take a look at any good agency that provides logo design services and you will be amazed by the knowledge of their staff. These people know the value of a well and properly designed corporate logo design and they have all the equipments with them that are required to make such designs. It is easy to make a simple design but a different thing to design a logo. Ask any good artist to make a design for your new product and they shall be able to complete the same without any problems.
They have a base to fall back upon. They know the type of the product that is going to be launched. In most cases the organization provides them with a sample of the product whose design they have to make. It is not the same with a corporate logo design. Over here the designers have to do all things from scratch and they have to input their intelligence and reply on their experience to build one from scratch. This is the toughest part of making such designs and this is also what makes the logo stand miles apart from other designs. A company might be making many products and all of them might have their own specific designs that may help to determine the future of those products. But, all these products have one thing in common, the logo of the company.
Many times it has been noticed that even if the design of a product is not up to the mark, it is the logo of the company that helps promote the sale of that product. A properly designed corporate logo design ensures that the same is very simple and at the same time describes all about the company. It is the right hand of the company and helps to make or break one. One should ensure to see that no third grade programs are used to make these corporate logo designs. These programs do not assist its user to make any creative designs. On the other hand these designs just help the artist using them to copy a pre-designed logo and just make some minor changes to it to make another logo.
This is not done and shall never produce a professional logo. If it could, then do the leading advertising and designing agencies employ artists and designers who do not know their job? They spend so much time in designing a corporate logo design using simple tools like paint, brushes, pens and pencils. Many of these artists and designers have created a number of successful corporate logo designs. Designs that have launched many important products! To know the true value of a proper and renowned corporate logo design, just visit a superstore and wait there for some time observing the shoppers. Quite a few of them keep on moving around hunting for specific products and suddenly they can find out the product they need from a distance.
This is due to the fact that they have notices the logo of a particular company from a distance and they have located the product of a company they know and trust. Sometimes there are companies who are producing and selling thousands of products, most of which are successful all over the world. Take a look at `3M’. There is nothing special about this services company logo and it contains of just 2 characters, a `3’ and an `M’. This office products company’s logo may seem to be simple and you might be thinking that you too can design many such logos. Before you start rushing, just try to compose the word `3M’ exactly as you see it on the logo. Try it and you shall not be able, because the artists who have designed this logo have taken care to put in some special touches to it.
In case this is all flying over your head, let me cite another example. I know of a company that manufactures a number of reputed products. To protect their corporate logo design, they have used several techniques like putting in noise effects in the background and using a word in red on a black background. This makes it tough for cameras to copy, since the camera sees both red and black as the same color. Ask any commercial photographer if you do not believe me. Their corporate logo was designed out of `Arial’ type and it was not long before cheats selling fraud products started copying the same. They found out that they could not. Being the artist who designed their logo, I knew it was not possible. You see, one of the `p’ characters in their logo was actually an inverted `d’. It looks very much like a `p’ but there are certain differences that is too tough to explain over here. In a nutshell, that logo was not copied successfully.
Simon is a graphic designer and creative writer on various business related topics which help others to start up and boost up their business.