A blog on logos, corporate identity and branding.

We know logo designs are important. Logos are the symbols of your businesses and you display them more often–and in more places–than anything else associated with your efforts does.

Logos are critical to everyone, but in order to have a logo design that really works magically, you must understand what makes a logo successful. Let’s look at three traits shared by all successful logo designs.

The Logo Design Must Send the Right Message

A beautiful design isn’t helpful if it doesn’t communicate the right story to prospective buyers.

A rose-themed logo might be perfect for a florist, but it wouldn’t communicate the appropriate message for a men’s fitness center!

Logos are symbols–just as words are–and it is important that they “write” the correct story. This requires skill and a real sense of how people perceive shapes and colors.

The Logo Design Must Work Everywhere

Logos appear on letterhead, websites, advertisements, business cards, clothing, giveaway and promotional items, and in countless other spots.

Sometimes, the logo design will be large and the center of attention. In other cases, it will be a smaller accent.

Logo designs may be in vibrant colors in some settings, but black and white when faxed or photocopied. This makes it important to have a logo design that communicates effectively at any size and doesn’t rely on color alone to work.

The Logo Design Must Grab Attention

That doesn’t mean logo designs have to be outlandish or wild. They do, however, need to be carefully crafted in a way that will convince people to look a moment longer than usual, or to take a second glance.

People develop first impressions quickly and scan millions of items every day without giving them a second thought. A great logo design inspires that second thought and helps put a business into the memory of the person who sees it.

We design logos that are instantly recognized symbols! That means people take a good look at them!

Knowing what makes a logo successful is only the beginning. Knowledge is power, but that power is limited if you cannot put it to good use.

One of the best ways to make sure your logo design is a marketing masterpiece is by utilizing a logo design service that specializes in creating memorable logos.

That’s where we enter the picture. We not only understand the traits of a great logo, we know how to put them into action, too.

The perfect logo design isn’t just a matter of connecting dots. It’s an art form.

Talk to us about your logo design needs. We can combine the talent for effective expression and an understanding of what makes great logos “click.” We can design the perfect symbol for your business.

Julia Raven specialises in Writing Articles about Logo Design, Graphic Design and Outsourcing.

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